and this is happening
It's Spreading.... did you hear it?
Posted 46 Minutes Ago at 09:31 PM
by BOSS
Tags
I have been saying for years it would happen. I and others have quietly (not
so sometimes) been spreading the word.... the movement is moving (punny huh)
ahead almost unseen across North America, and around the globe.Traditional brick
and mortar mom and pop slob florists are saying no, pulling the plugs on wire
service communications, and dropping out of the services that for decades were
once a blessing, now turned burden and standing up to be counted.The first
evidence came about May 3rd when we downloaded the wire service directories and
all noticed the reduced numbers of memberships. Not just FTD, but the numbers
for Teleflora and 800Flowers too were all down. Yes, some of this is from shops
closing, but truth be known, the vast majority are simply disconnecting from the
mother ship. That was the first sign.The second, for me anyway, was the numerous
shops I talked to directly that told me about the likes of order gatherers and
the Black Hats at 800TFTD...florists are wising up. I feel strongly this trend
will continue. For me, I'm making the wire biz, nonessential to my future
success. Finding it much more productive to focus on direct customer sales and
eliminate the issues caused by wire orders, both in and out.Also, I think this
is *perhaps* how the trend will go forward....First we'll continue to see a
decline in wire service membership. It will become increasingly difficult to get
orders out florist to florist. At the same time the volume will continue todrop
anyway. Eventually you'l see fewer and fewer shops to send to and the wire
services will begin to (if they are not already) become insolvent and cash poor
because of declining membership dollars from directories, products and service
they are now raping the florists over.What will be left, is many strong
individual florists that have very little outgoing volume but very healthy local
sales. There will be a group too, todays OG's that will still have orders but no
where to get them filled, then whatchya gonna do?Eventually all will be right
with the world, and there will just be florists again, oh and probably
ProFlowers.... But I can live with that.Happy Mothers Week... I hope you were
blessed, I know I was.
